My best friend had started a website that focused on dogs, their breeds, illness and training. I knew she had a few regular readers, and that she was struggling to up her website traffic. After thinking about it for a while, I told her she should order some advertising products. Things like t-shirts, bookmarks, key chains, umbrellas, towels and postcards. Surprisingly she thought it was a great idea. The first thing she ordered was postcards, and they were done fast. The company that produced them even mailed them for her. Next we ordered t-shirts for everyone we knew, and we all wear them to help spread the word about her pet site.